Creative:
Technologist
Director
Strategist
I guide brands, institutions, and ventures toward minimal, inevitable outcomes - bridging strategy, design systems, product thinking, and emerging technology.
Selected work
Direction, systems, storytelling, product thinking, and execution across cultural and commercial contexts.
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WaterOverClouds - A Cultural Studio
An artist collective, venture partner, and studio for creative research, cultural strategy, and experimental systems.
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La MaMa - Digital & Experiential
Re-architected La MaMa's digital presence and built the new site; simplified checkout from 5 to 3 steps; rolled out SEO, backlinking, and team training. Last 12 months (GA4): 893,000 views (+65.4%), avg. session 3m41s (+52.6%), 360,000 sessions (+12.8%), 218,000 users (+8.8%). Multi-year lift culminated in doubled traffic and supported a $22M renovation campaign.
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MC-2 - Activations & Pitches
Large-format brand activations, pitch frameworks, unified physical and digital storytelling, and rapid prototypes to accelerate approvals.
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"thewayblackmachine.net" - ICA Museum
A data-driven cultural memory interface spanning installation and web, recognized with critics' coverage and institutional programming.
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SerpenSky - Future Systems (R&D)
AI-informed brand, product, and modular architecture explorations with digital-twin concepts, venture framing, and narrative systems.
Products
Live product work where design, systems thinking, and technical fluency meet.
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Global Health IQ
A public-health awareness app that turns trusted outbreak data into clearer, location-aware signals. Designed for fast interpretation, lower friction, and calmer decision-making.
Scope: product design, information architecture, mobile UX, health-data presentation, geospatial signal framing, app release pipeline. -
Member Berries
A calm memory game for iPhone and iPad built around focus, pattern recognition, and short, restorative play. Includes Classic, Zen, and 60-Second Burst modes.
Scope: game UX, visual design, interaction pacing, mobile performance tuning, release management, human-centered attention design. -
FokusRead
A reading and document-intelligence product for OCR, document cleanup, table and math extraction, and distraction-free speed reading.
Scope: document UX, OCR flows, AI-assisted reading tools, extraction interfaces, RSVP reading modes, comprehension loops, product systems.
Curative leader with 15+ years across brands, institutions, and startups. Past collaborations include Google, CNN, Gannett, Revlon, Samsung, Marc Jacobs, Venetian Hotels, and Nespresso. I work end-to-end - from narrative and identity to systems, builds, and launch.
My work sits at the intersection of direction, technical literacy, and execution. I am most effective when translating ambitious ideas into systems, products, and public-facing experiences that people can actually use.
Selected Fortune 500 & global brands
Names shown for identification only. Collaborations include direct projects and studio partnerships.